History

Durational was founded in 2017 with a focus on investing in consumer businesses with a long-term horizon and implementing operationally focused strategies.

The founders and managing partners, Matthew Bradshaw and Eric Sobotka, have decades of experience in consumer-sector investing. Prior to founding Durational, Matthew and Eric were hedge fund portfolio managers focused on investing in the consumer sector and provide a deep understanding of consumer businesses and the underlying secular trends.

Durational brings a distinct approach to private equity by utilizing pattern recognition, non-linear thinking and analysis, long-term strategies, and collaboration with best-in-class management teams.

Strategy

The team has over 10 years of experience investing across a variety of consumer segments, market cycles, and geographies.

Investments

Durational invests in businesses and partners with experienced management teams whose strategic mindsets help focus on building value for the long term.