Durational was founded in 2017 with a focus on investing in consumer businesses with a long-term horizon and implementing operationally focused strategies.

The founders and managing partners, Matthew Bradshaw and Eric Sobotka, have decades of experience in consumer-sector investing. Prior to founding Durational, Matthew and Eric were hedge fund portfolio managers focused on investing in the consumer sector and provide a deep understanding of consumer businesses and the underlying secular trends.

Durational brings a distinct approach to private equity by utilizing pattern recognition, non-linear thinking and analysis, long-term strategies, and collaboration with best-in-class management teams.


The team has over 10 years of experience investing across a variety of consumer segments, market cycles, and geographies.


Durational invests in businesses and partners with experienced management teams whose strategic mindsets help focus on building value for the long term.