Durational was founded in 2017 with a focus on investing in consumer businesses with a long-term horizon and implementing operationally focused strategies.

The Founders and Managing Partners, Matthew Bradshaw and Eric Sobotka, have extensive consumer sector investing experience. Prior to founding Durational, Matthew and Eric were hedge fund portfolio managers focused on investing in the consumer sector and provide a deep understanding of consumer businesses and the underlying secular trends.

Durational brings a distinct approach to private equity by utilizing pattern recognition, non-linear thinking and analysis, long-term strategies, and collaboration with best-in-class management teams.


The team has significant experience investing across a variety of consumer segments, market cycles and geographies.


Durational invests in businesses, and partners with best-in-class management teams with a strategic mindset and focus on building value for the long-term.